Every successful brand has a story—and at Ancom Lifestyles, that story begins with two remarkable individuals: Sheela Suthar and Paras Shah. Together, they form the visionary backbone of a brand that seamlessly blends luxury fashion and fine jewellery. As prominent Indian fashion entrepreneurs, their journey is one of passion, precision, and purpose.

Sheela Suthar brings over 11 years of deep-rooted expertise in the world of fashion. Known for her innovative approach to design and intuitive understanding of style, Sheela has carved a niche in the fashion industry by creating garments that resonate with elegance and individuality. Her talent for creating exceptional designs has made her one of the most respected fashion brand founders in India.

Her label, powered by a strong sense of creativity and modern aesthetics, is an extension of her personality—refined, bold, and inspired by Indian craftsmanship. She continues to lead Ancom Lifestyles’ creative division with a sharp focus on quality, fit, and trend-conscious design.

Complementing her strengths is Paras Shah, a trailblazer in the jewellery industry with more than 18 years of experience. From sourcing rare gemstones to creating international jewellery collections, Paras has consistently elevated what it means to be a luxury jewellery curator.

His entrepreneurial journey has been built on a foundation of trust, artistic excellence, and a deep understanding of global market needs. As one of the leading fashion brand founders with a background in fine jewellery, Paras is known for creating collections that are timeless yet trendsetting.

Together, Sheela and Paras exemplify the spirit of Indian fashion entrepreneurs. Their shared vision for Ancom Lifestyles is clear: to offer a holistic lifestyle experience that merges couture clothing with elegant jewellery. Their dedication, experience, and synergy continue to drive the brand forward—making Ancom Lifestyles a name synonymous with creativity, collaboration, and class.

Their journey is more than a business story—it’s a testament to what passion, partnership, and purpose can build. And for Ancom Lifestyles, this is just the beginning.